The editor meets with the sales manager for the Aug/Sept 2055 edition of FTD
Editorial – August / September’20
This edition of FTD marks a number of milestones, including the magazine’s 35th anniversary, which is a lifetime in the world of publishing. Editor Lynne Richardson recalls her first days on the job and looks back on 15 years of being at the helm.
Fifteen years ago, I sat down with FTD’s then editor Angela Penteado while she handed over the reins to me. The Aug/Sept 2005 edition was to be her last and my first, and I was extremely anxious. I wasn’t sure just what constituted a ‘supply chain’, I had a vague idea of what was meant by ‘logistics’, and I had zero experience of materials handling.
That’s been one of the great inside jokes – my first editor’s photo was of me driving a forklift.
Now I’ve been at the helm for 15 years and FTD marks its 35th anniversary. The very first edition was published by Brian Fairchild and the editorial was written by Bill Davies, chairman of the NZ Physical Distribution Management Association – a catchier name you couldn’t wish for. The magazine could well have been called PDM, but instead the publishers opted for the catch-all title of FTD – ‘freight, transport and distribution’.
In the 1990s, under the ownership of Stu Freeman and his wife Trish, it became the ‘forklift bible’, with the likes of AB Equipment, Lees Forklifts, Fantuzzi, Crown, Nissan, Centra Forklifts, Eurolift and CENZ Holdings dominating the advertising pages. Stu always said FTD would not have survived without the valued support of these materials handling giants – and that is still true today.
The world of supply chain, logistics and materials handling is moving on – processes are becoming automated, decision-making is increasingly being handled by technology, and the world is currently reeling from the disruption to supply chains caused by Covid-19, heading for a global recession the likes of which we have probably never seen before.
Will FTD be around for another 35 years? Possibly, but probably not in a print format. The magazine has already been through a number of evolutions (and revolutions!) but its principal aim has always been the same – to cover all aspects of ‘physical distribution management’ (or supply chain management, as we now know it) for all New Zealand businesses.
Until next time …
Lynne Richardson, editor